Lead generation
The ultimate goal of any content strategy is to translate malaysia whatsapp mobile phone number list it into a beneficial action for the company, the desired “conversion” that can be very different: the closing of a sales visit, a request for a quote/advice, downloading a document, etc.
So in this sense we must gather as much information as possible to help us measure and contextualize the value of our conversions: Monthly traffic, unique visitors, organic positioning, email marketing customer database size, etc.
Data analysis and evaluation
Ultimately, it all comes down to a huge amount of information that needs to be analyzed and interpreted . Our mission in this last section will be to find out whether:
Sales and Marketing teams have frequent, pre-scheduled meetings (at least monthly) to review lead quality, review sales reports, and share mutually beneficial information to align goals and refine business development strategies.
If there is a designated person on the sales team responsible for regularly reporting to Marketing on the status of open leads/deals, lead quality, and other data that influences the improvement of the marketing strategy. And the same goes in reverse, from marketing to sales.
Data collected from your technology stack (CRM, marketing automation software, Google Analytics, and other tools) is actively interpreted and used to drive continuous improvement of your business development initiatives.
B2B marketing audit, always recommended
When faced with the challenge of designing a new marketing strategy or simply reorienting it, it is advisable to start with an audit that evaluates the actions, internal processes and marketing tools deployed. It will be a good starting point to be able to enhance the actions, tools and processes that work best but also to define improvement plans.
