October 16, 2024
Acquisition
Discover the Magileads app
Discover the Magileads sales automation app for your sales prospecting on a single platform
Discover the Magileads sales automation app , an innovative SaaS solution that revolutionizes multi-channel sales prospecting. You will be able to centralize your marketing and sales campaigns on a single platform. Magileads helps you optimize your campaigns with a global database of B2B contacts. The importance of optimizing marketing campaigns lies in improving your return on investment.
Using advanced tools like those of Magileads , you can automate new zealand email list your processes, personalize your messages and effectively follow up on your leads.
Case study 1: B2B services company
Context
A management consulting company was looking to develop its clientele in new sectors of activity.
Approach
Using Magileads Enrich your existing database with detailed information about companies and decision makers.
Fine segmentation of prospects by industry, company size and position held
Creation of personalized email campaigns for each segment.
Results
35% increase in lead conversion rates
20% improvement in email open rates thanks to increased personalization
25% reduction in time needed to qualify leads
Case Study 2: Digital Marketing Agency
Context
A digital marketing agency wanted to expand its clientele to new sectors.
Approach
Using Magileads Global B2B Contact Database to identify new targets
Implementation of automated multi-channel prospecting sequences (email, LinkedIn, phone)
Campaign tracking and optimization using Magileads analytics tools
Results
50% increase in the number of new customers acquired in 6 months
40% reduction in customer acquisition costs
Response rate improved by 30% thanks to message personalization
These case studies demonstrate how Magileads helps optimize B2B prospecting by improving targeting, personalization, and campaign tracking, leading to a significant increase in business results.
Automated Sales Prospecting Functionality
How Magileads App Works for Business Prospecting
Magileads offers a sales automation solution that centralizes multi-channel prospecting efforts, providing an overview of lead performance and engagement.
Advanced Personalization of Multi-Channel Sequences
Thanks to the ability to automate campaigns across multiple channels (email, LinkedIn, phone, SMS), Magileads allows you to create personalized message sequences based on prospect behavior and characteristics.
Concrete example: an IT services company used the tool to send emails followed by LinkedIn invitations, with SMS reminders. With this approach, their response rate increased by 40% in two months, using the right channels at the right time.
Smart Algorithm-Based Targeting
Magileads’ algorithms leverage rich data to identify prospects with the highest potential. The tool analyzes criteria such as industry, company size, and even recent purchasing behavior to help you focus your efforts on the most qualified leads.
Concrete example: a B2B SaaS company targeting SMEs in the financial sector. After using targeting algorithms, they doubled their conversion rate by reducing efforts on irrelevant prospects.
Workflow automation and interaction tracking
The application tracks all interactions with prospects, from the first email to the phone call. Each stage of the customer journey is documented, allowing you to accurately follow up with prospects, at the right time, and detect the best conversion opportunities.
An example: A marketing company used automation to track responses and interactions from its multi-channel campaigns. When a prospect opened an email or accepted a LinkedIn invitation, the sales team received an immediate alert to make a call, increasing their conversion rate by 15%.
Multi-channel targeting and centralized management
The multi-channel approach allows you to increase prospecting reach while optimizing response rates by integrating multiple channels into a coherent, automated strategy.
Use Case Example: A Hybrid Approach Strategy A recruiting agency centralized their efforts on Magileads by integrating LinkedIn and emails. After analyzing open rates over several months, they found that candidates responded best on Wednesday mornings and Friday afternoons. By utilizing this feature, they were able to adjust send times to maximize engagement.
Database integration and contact enrichment.
Magileads allows you to import and enrich contact databases
