Objective of conversational commerce

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Today, there are many technologies that allow brands to get in direct contact with customers and offer different services, for example through instant messaging applications, voice assistance or chatbots. Most consumers use their smartphones to communicate with companies and this creates a complicity with users, as communication becomes increasingly fluid and personalized, which will bring list of costa rica whatsapp phone numbers great advantages for our business. Let's learn more about the importance and benefits of conversational commerce , both for brands and customers.

Conversational commerce is a system of direct communication between a brand or company and its customers, through instant digital messages that are shared on platforms such as WhatsApp, Facebook Messenger, Apple Business Chat, etc. And that give the possibility of making, for example, online purchases.



Conversational commerce has become a key strategy to increase sales and customer loyalty by taking advantage of customers’ need to communicate faster and easier.

Through these interactions, brands can differentiate themselves by personalizing the responses they exchange with the consumer. In this way, they can create a personal relationship with consumers. As for users, they can chat with advisors or robots, ask questions, receive personalized advice or even make a purchase.