Text highlights "Clothing for the Modern Traveler." Screenshot colombia mobile phone numbers database from Western Rise Understand your audience Optimizing something means focusing it more effectively toward its specific purpose. Some of these needs are common sense, like basic user-friendliness. But there are others that you can’t really predict. This is where customer feedback comes in.

Many landing pages now have a chatbot or a small feedback survey when a visitor leaves the page. You can also hire testers to walk through your website from the perspective of the average visitor. The resulting information helps you optimize by uncovering flaws and concerns that may not be obvious from a web developer’s perspective.