Psychographic Data: Interests, preferences, and lifestyle. This can be captured through opt-in questions, surveys, or inferred from their buying patterns (e.g., "Since you love sustainable fashion, check out our new eco-friendly line!").
Opt-in Source & Preferences: Knowing how they signed up (e.g., "signed up for sales alerts") or specific preferences they indicated (e.g., "only send me news about hiking gear").
Crafting Personalized Text Campaigns:
Dynamic Content Insertion: Use personalization tokens to south africa phone number list automatically insert data fields like the subscriber's name, city, last purchased product, or a specific discount code directly into the SMS message. (e.g., "Hi [Name], thanks for visiting our [City] store! Here's 10% off your next online order.")
Targeted Promotions: Instead of a blanket "20% off," send a "20% off [Specific Product Category] relevant to your past purchases" to a segmented group.
Behavior-Triggered Messages:
Abandoned Cart: Send a concise reminder with a direct link to their specific cart.
Post-Purchase Follow-ups: Beyond delivery notifications, send tips on using a new product, or offer complementary items.
Re-engagement: For inactive users, send a "We miss you" message with a tailored offer based on their past interests.
Contextual Messaging: Send messages based on real-time events or conditions relevant to a specific segment. This could be a weather-related offer, a local event reminder, or a notification when a favorite item goes on sale.
Two-Way Personalization: For platforms supporting two-way SMS or WhatsApp, the personalization extends to the conversation flow. If a user asks a question, the automated response can be tailored based on their segment data.
