What to test: The impact of using dynamic fields like name, product interest, or location.
Variations: "Hi [Name], 20% off for you!" vs. "20% off for loyal customers!"
Goal: To see if adding specific personalization drives a stronger connection and higher engagement.
Incentive Type & Value:
What to test: Which offer resonates most with your audience.
Variations: "15% off" vs. "Free Shipping" vs. "Buy One Get One Free."
Goal: To identify the most appealing south africa phone number list discount or benefit that motivates conversion.
Send Time & Day:
What to test: When your audience is most receptive to receiving and acting on SMS messages.
Variations: Sending at 10 AM vs. 2 PM; on a Tuesday vs. a Saturday; before/after lunch.
Goal: To optimize for peak engagement periods, especially crucial for time-sensitive offers.
Emoji Usage:
What to test: Whether adding relevant emojis enhances or detracts from engagement.
Variations: Message with no emojis vs. message with 1-2 relevant emojis (e.g., a shopping cart, a discount tag).
Goal: To see if emojis add personality and improve visibility without appearing unprofessional.
Sender ID:
What to test: Whether a numeric sender ID (short code/long code) or an alphanumeric sender ID (if supported in your region) performs better.
Variations: Sending from your standard short code vs. a recognizable brand name.
Goal: To determine if a branded sender ID improves recognition and trust.
