Goal: Drive the first purchase or conversion event.
Methods: Leverage behavioral triggers for timely intervention.
Nurture SMS:
Abandoned Cart Reminders: Send a prompt, personalized SMS with a link back to their cart, possibly with a small incentive.
Browse Abandonment: If they viewed specific products multiple times, send a reminder with product images or reviews.
Limited-Time Offers: Use SMS for flash sales or expiring deals that incentivize immediate action.
Event Reminders: For webinars or demos they south africa phone number list registered for, send reminders to ensure attendance.
Outcome: Reduces friction in the conversion funnel and directly impacts first-time sales.
3. Onboarding & First Purchase Experience (From "Customer" to "Active User"):
Goal: Ensure a smooth first experience and encourage product adoption.
Methods: Automated, transactional, and informational SMS.
Nurture SMS:
Order Confirmations & Shipping Updates: "Your order is confirmed! Track here: [Link]"
Delivery Notifications: "Your package has been delivered!"
Onboarding Tips: For SaaS or complex products, send short, actionable tips on using the product effectively. "Tip #1: Get started with [Feature X] in 3 clicks! [Link]"
Outcome: Reduces customer service inquiries, boosts satisfaction, and lays the groundwork for retention.
