Goal: Encourage repeat purchases, upsells, cross-sells, and build long-term loyalty.
Methods: Personalization, loyalty programs, and proactive engagement.
Nurture SMS:
Replenishment Reminders: For consumable products, "Time to reorder your [Product X]? Get 10% off this week! [Link]"
Exclusive Offers: Send VIP discounts or early access to new products for loyal customers.
Milestone Celebrations: Birthday wishes with a south africa phone number list special gift, anniversary of being a customer.
Feedback Requests: "Enjoying your [Product]? We'd love your review! [Link]"
Loyalty Program Updates: Point balances, new reward notifications.
Outcome: Increases customer lifetime value (CLTV), fosters repeat business, and builds brand advocates.
5. Re-engagement (From "Inactive" to "Active"):
Goal: Win back customers who have become dormant.
Methods: Targeted incentives and win-back campaigns.
Nurture SMS:
"We Miss You" Offers: A personalized message with a strong incentive to return.
New Product/Service Updates: Remind them of what they've been missing.
Preference Updates: Ask if they still want to receive messages, allowing them to re-engage or opt-out.
Outcome: Recovers lost customers and cleans your list.
