Mechanism: Appear when a user scrolls to a specific percentage of a page (e.g., 50% or 75% down a long blog post).
Why it Works: Similar to time-based, it indicates genuine interest. They've invested time in consuming your content.
Best Use: Ideal for blog posts or educational content. Offer a "content upgrade" relevant to what they're reading (e.g., "Want a checklist for this strategy? Text CHECKLIST to get it now!").
Tip: The offer should feel like a natural extension of the content they are consuming.
"Spin-to-Win" or Gamified Pop-ups:
Mechanism: Present a virtual wheel or scratch card where users enter south africa phone number list their phone number (and often email) to "win" a discount or prize.
Why it Works: Taps into psychological principles of gamification and immediate gratification. Fun and engaging.
Best Use: Highly effective for e-commerce to generate leads with immediate purchase intent.
Compliance: Crucially, the marketing SMS opt-in must be a separate, unchecked box, distinct from participating in the game. Do not force marketing consent to play.
Targeted Pop-ups (Page-Specific or Segment-Specific):
Mechanism: Display different pop-ups based on the page a user is viewing, their referral source, or known demographic/behavioral data (if integrated with your CRM).
Why it Works: Relevance. The offer is tailored to their specific interest.
Best Use: On a "shoes" category page, offer "Text SHOES for 10% off new arrivals." If a user came from a Google search for "vegan recipes," offer "Text VEGAN for our weekly plant-based meal plan."
Tip: Requires a pop-up tool with advanced targeting rules and CRM integration.
