Web Forms: Must have a clear, unchecked checkbox for SMS marketing consent.
Keyword Opt-in (Text-to-Join): When promoting "Text [KEYWORD] to [SHORTCODE]," your advertisements must also include the disclosures mentioned above (purpose, frequency, rates, opt-out).
In-Store/Physical Sign-ups: If using tablets or paper forms, ensure all disclosures are present and clearly visible, and that the consent is affirmative (e.g., a signature or explicit checkbox).
Phone Calls: If collecting numbers over the phone, the agent must clearly state all disclosures and record verbal consent.
Robust Record-Keeping:
Mandatory: You must maintain a comprehensive audit trail for every single opt-in.
What to Record:
Date and time of consent.
Method of consent (e.g., web form, keyword text, in-store).
IP address (for web opt-ins).
The exact language of the consent disclosure presented to the user at that time.
Confirmation of double opt-in (if applicable).
Why: This is your primary defense if a complaint or audit occurs.
Easy and Immediate Opt-Out Process:
Requirement: Every marketing SMS must include clear and conspicuous south africa phone number list instructions on how to opt out (e.g., "Text STOP to unsubscribe").
Automation: Your SMS platform must automatically and immediately process "STOP" requests, adding the number to a suppression list. Do not try to re-engage or send further messages after an opt-out.
Accessibility: The opt-out method must be free and easy for the user.
Ongoing Compliance & Audits:
Continuous Effort: Regulations can change. Periodically review your opt-in processes and disclosures to ensure they remain compliant.
Internal Audits: Regularly check your list for unconsented numbers or numbers that have not been removed after opt-outs.
By rigorously adhering to these opt-in compliance best practices, businesses not only safeguard themselves from significant legal and financial risks but also build a foundation of trust with their subscribers, leading to a higher quality, more engaged, and ultimately more profitable phone list.
