Goal: Once a lead opts in via a social ad, use SMS to immediately engage and move them down the funnel.
Strategy:
Immediate Welcome SMS: Send an automated welcome message with the promised incentive (e.g., discount code) and a link to your website.
Drip Campaigns: Set up automated SMS drip campaigns based on the lead's social ad context or their stated interest. If they came from an ad for "new running shoes," send follow-up texts highlighting features or reviews of those shoes.
Abandoned Cart Recovery: If they click through to your site and abandon a cart, send automated SMS reminders.
Benefit: Converts passive social interest into active mobile engagement.
Use SMS-Generated Data for Social Retargeting:
Goal: Leverage insights from SMS engagement to create more south africa phone number list effective social retargeting segments.
Strategy:
Website Visitor Sync: Ensure your SMS platform or CRM syncs website visitors (who clicked from SMS) back to your social ad platforms (e.g., Facebook Pixel, Google Ads).
Custom Audiences:
SMS Clickers: Create custom audiences on social media of users who clicked links in your SMS campaigns. Retarget them with complementary offers or different ad creatives.
SMS Converters: Build audiences of users who converted from an SMS campaign (e.g., made a purchase). Exclude them from conversion ads or target them with loyalty programs.
SMS Opt-outs: Create a suppression list on social media of users who opted out of SMS to avoid annoying them across channels.
Lookalike Audiences: Once you have a strong custom audience of high-value SMS converters, create lookalike audiences on social media to find new potential customers who resemble your best SMS-engaged customers.
Benefit: Improves social ad ROI by targeting more qualified and engaged audiences.
