Principle: Humans feel a psychological obligation to return favors. If you give something of value, they are more likely to give something back (e.g., their attention, a purchase).
Application:
Initial Incentive: "Welcome! Here's your 15% off code as a thank you for joining our SMS club:
Free Value: "Here's a quick tip for [solving a problem] from our experts: [Link]"
Why it Works: Builds goodwill and makes the recipient more receptive to future calls to action.
Curiosity Gap:
Principle: People are driven to fill gaps in their knowledge. Create south africa phone number list intrigue that can only be satisfied by clicking the link or replying.
Application:
"You won't believe what's new! See our secret drop: [Link]"
"We've got a surprise just for you. Reveal it here: [Link]"
"Only our VIPs know about this... Are you one of them? [Link]"
Why it Works: Compels users to click to resolve the information deficit.
Simplicity and Clarity (Cognitive Load Reduction):
Principle: In a fast-paced environment, the brain prefers easily digestible information. Overly complex messages require too much cognitive effort and are often dismissed.
Application:
Concise Language: Get straight to the point. Avoid jargon.
Clear CTA: Use strong action verbs ("Shop Now," "Claim Offer," "Reply YES").
Single Focus: Each SMS should have one primary goal and one main CTA.
Why it Works: Reduces friction and makes it effortless for the recipient to understand and act.
