Social Media (Strategic Use)

Job data forum discussion of job market trends and data.
Post Reply
armdrejoan
Posts: 469
Joined: Tue Jan 07, 2025 4:47 am

Social Media (Strategic Use)

Post by armdrejoan »

Professional Website/Landing Page: Your brokerage might provide one, but consider having your own personalized site.
Showcase Listings: Even if you don't have many of your own initially, you can feature your brokerage's listings (with permission).
Blog: Write articles about local market trends, first-time australia phone number list homebuyer tips, selling strategies, neighborhood guides, and real estate news. This positions you as an expert.
Lead Capture Forms: Include clear calls to action (CTAs) for visitors to sign up for newsletters, request a home valuation, or download a free guide.
Testimonials: As soon as you get your first clients, ask for reviews!
Google Business Profile (formerly Google My Business): This is FREE and crucial for local SEO. Optimize your profile with photos, services, and accurate contact information. Encourage clients to leave reviews here. When people search for "real estate agent near me," you want to show up.

Choose 2-3 Platforms: Don't try to be everywhere. Focus on platforms where your target audience spends time.
Content is King: Post high-quality photos/videos of listings (even if they're not yours, with permission), market updates, neighborhood highlights, tips for buyers/sellers, and behind-the-scenes glimpses of your day.
Engage, Don't Just Post: Respond to comments, join local community groups (e.g., "Sherpur Homes for Sale" if you were in Sherpur), and offer valuable advice without being overly salesy.
Live Videos/Stories: Do virtual open houses, Q&A sessions, or quick market updates.
Targeted Ads (Paid): Even a small budget can go a long way on Facebook/Instagram. Target specific demographics, interests (e.g., "first-time homebuyers," "luxury homes"), and locations.
Email Marketing:
Build Your List: Collect emails from open houses, website sign-ups, and your SOI.
Consistent Newsletter: Send out monthly or bi-weekly newsletters with market updates, new listings, helpful articles, and community news.
Segment Your Audience: Send tailored content to buyers vs. sellers, or to those interested in specific neighborhoods.
Online Listing Portals (Zillow, Realtor.com, etc.): Set up a professional profile on these major platforms. While some features are paid, having a basic profile is often free and allows you to appear in searches. Respond to reviews promptly.
Post Reply