Local Chamber of Commerce: Join and attend meetings

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armdrejoan
Posts: 469
Joined: Tue Jan 07, 2025 4:47 am

Local Chamber of Commerce: Join and attend meetings

Post by armdrejoan »

Embrace Traditional & In-Person Strategies
The digital world is powerful, but real estate is still a relationship business.

Open Houses (Yours or Others'): Offer to host open australia phone number list houses for more experienced agents in your brokerage. This is an incredible opportunity to meet potential buyers and sellers face-to-face.
Be Prepared: Have sign-in sheets (collect contact info!), flyers, your business cards, and knowledge about the property and local market.
Follow Up: Crucially, follow up with every person who signs in.
Networking Events:

Community Events: Festivals, farmers' markets, charity events – be present and visible in your target neighborhoods.
Professional Organizations: Join real estate associations or local business groups.
Connect with Complementary Businesses: Introduce yourself to mortgage lenders, home inspectors, contractors, stagers, and real estate attorneys. Referrals can flow both ways.
Door Knocking/Canvassing (Targeted): This can be highly effective if done respectfully and strategically.
"Just Listed" / "Just Sold" Campaigns: Go door-to-door in the neighborhood where you just listed or sold a property. Offer a market update or ask if they know anyone looking to buy/sell.
Geographic Farming: Choose a specific neighborhood and consistently market yourself there over time (e.g., monthly postcards, market updates).
Direct Mail (Postcards/Flyers):
Targeted Neighborhoods: Send postcards introducing yourself, offering free home valuations, or showcasing recent sales (even if they're your brokerage's successes, with permission).
"Just Listed" / "Just Sold" Postcards: Highly effective in generating interest from neighbors.
Expired Listings & FSBOs (For Sale By Owner):
Expired Listings: These are homes that didn't sell with a previous agent. The owners are often frustrated but still want to sell. Research why it didn't sell before, and approach them with a clear value proposition.
FSBOs: Homeowners trying to sell on their own. They might be open to working with an agent if you can demonstrate the value you bring (marketing, negotiation, legal expertise).
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