How to do email marketing
Posted: Thu Dec 05, 2024 5:07 am
of people said marketing emails influenced their decision to buy.
Given the figures, not having an email marketing strategy means missing out on sales opportunities and the chance to build lasting customer relationships (which ultimately means more sales later down the road).
Create my free Brevo account now
The benefits of email marketing
From order confirmations to newsletters, emails are an essential part of the growth and management of your business.
Email marketing helps you achieve three key objectives:
1. Drive sales
Launching a sale or promotion? You can send your subscribers an email marketing campaign to drive sales. In addition, try using these email marketing techniques to boost conversions further:
Send coupons or special offers for subscribers’ List of Norway Cell Phone Numbers birthdays/anniversaries, in welcome emails, and as a way to re-engage your audience.
Set up abandoned cart emails that are triggered whenever a visitor adds an item to their cart but doesn’t check out.
2. Increase brand awareness
What’s great about email is that it lets you reach someone directly. It’s one-to-one communication at its best. And people don’t just let anyone into their inbox these days. It’s a curated space reserved for favorite brands and publications.
Showing up in someone’s email inbox will help your brand stay current in the minds of subscribers. A personalized marketing email is more impactful than a social media post where you can’t be sure if someone has actually seen your message.
One of the major benefits of email marketing is its scalability. This means that emails can be sent to a large number of recipients while remaining cost-effective (compared to other marketing channels).
3. Strengthen customer loyalty
Email drives customer loyalty at every stage of the buyer journey: lead nurturing, conversion, onboarding, and retention. Email marketing is a necessary tool to use alongside a CRM to streamline communication.
It’s truly a powerful way to build a community, as discussed in our guide to building relationships with email. To learn more about the benefits of email marketing, watch this video from the Brevo Academy:
Businesses use what’s known as email service providers (ESPs) to send marketing emails. An email service provider is a software that sends and manages email marketing campaigns.
It’s also referred to as an email marketing platform, email marketing tool, email marketing service, or email marketing software. These marketing tools often come as part of a larger customer relationship management (CRM) suite and work hand in hand to grow your business and make sales.
Given the figures, not having an email marketing strategy means missing out on sales opportunities and the chance to build lasting customer relationships (which ultimately means more sales later down the road).
Create my free Brevo account now
The benefits of email marketing
From order confirmations to newsletters, emails are an essential part of the growth and management of your business.
Email marketing helps you achieve three key objectives:
1. Drive sales
Launching a sale or promotion? You can send your subscribers an email marketing campaign to drive sales. In addition, try using these email marketing techniques to boost conversions further:
Send coupons or special offers for subscribers’ List of Norway Cell Phone Numbers birthdays/anniversaries, in welcome emails, and as a way to re-engage your audience.
Set up abandoned cart emails that are triggered whenever a visitor adds an item to their cart but doesn’t check out.
2. Increase brand awareness
What’s great about email is that it lets you reach someone directly. It’s one-to-one communication at its best. And people don’t just let anyone into their inbox these days. It’s a curated space reserved for favorite brands and publications.
Showing up in someone’s email inbox will help your brand stay current in the minds of subscribers. A personalized marketing email is more impactful than a social media post where you can’t be sure if someone has actually seen your message.
One of the major benefits of email marketing is its scalability. This means that emails can be sent to a large number of recipients while remaining cost-effective (compared to other marketing channels).
3. Strengthen customer loyalty
Email drives customer loyalty at every stage of the buyer journey: lead nurturing, conversion, onboarding, and retention. Email marketing is a necessary tool to use alongside a CRM to streamline communication.
It’s truly a powerful way to build a community, as discussed in our guide to building relationships with email. To learn more about the benefits of email marketing, watch this video from the Brevo Academy:
Businesses use what’s known as email service providers (ESPs) to send marketing emails. An email service provider is a software that sends and manages email marketing campaigns.
It’s also referred to as an email marketing platform, email marketing tool, email marketing service, or email marketing software. These marketing tools often come as part of a larger customer relationship management (CRM) suite and work hand in hand to grow your business and make sales.