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Your Name In Their Inbox Every Time While Others Breeze Right Over It. One Way To Make Sure You’re Sending At The Right Frequency Is To Let Your Subscribers Self-Segment. In Your Signup Form Or Preference Center, Allow Subscribers To Choose How Often They Want To Hear From You. This Is One Of The Easiest Email Segmentation Tactics That Keep Readers Engaged Without Feeling Overwhelmed.

In The Following Example, Autotrader Simultaneously Runs india phone number library A Re-Engagement Campaign And Allows Readers To Choose How Often They Want Autotrader To Drop Them A Line. There Isn’t A Perfect Number Of Emails One Should Send Each Week Month, So Let Your Readers Choose Their Own Goldilocks Zone The Sending Pattern That’s Just Right. Auto Trader Email On Preferences 4. Factor In Subscriber Location Knowing Where Your Contacts Live Can Be Seriously Beneficial.



Gathering This Nugget Of Information Is As Easy As Adding A Zip Code To Your Purchase Or Opt-In Form. A Great Way To Enhance An Email With Geographic Location Is To Localize Email Subject Lines. Take A Look At How Spartan Took Geolocation To The Next Level By Offering Discounts On Sprints In Its Subscriber’s Region. Spartan Email Segmented By Location Source Spartan Email Screenshot 5.