How to set up a branded report in Metrica
Posted: Wed Sep 24, 2025 3:11 pm
Branded website traffic is the share of users who arrived at your website by entering relevant search queries, such as your company name, trademarks, and other brands.
In this blog, we'll explain how to properly set up a brand report in Metrica and understand whether we're attracting new visitors to our germany telemarketing database website or whether we're attracting only those who already know us. Clearly, clicks on branded queries significantly increase conversion, as users are focused on finding a specific brand and then making a purchase. To develop a sound strategy for increasing this type of traffic, it's crucial to properly process branded queries. And by excluding this data from the report, you'll get the most accurate and transparent statistics on all website visits.
Conversely, if you properly create a separate report on brand visits, you will understand how your brand's popularity is growing and how your overall marketing campaign is developing.
Guide to action
First, we need Yandex.Metrica. Open it and see Reports in the left menu, then Sources, and then Search Engines.
Yandex.Metrica
Subscribe to the FireSEO Telegram channel and stay up-to-date with new articles and posts on Telegram.
Next, we'll only include the Yandex search engine, as Google hides more than 99% of the data to protect the privacy of site visitors:
Search Engines - Report
Below you'll see the keywords and phrases your site visitors enter into Yandex Search. To do this, you'll need to set up groupings ->
Grouping
Next, we recommend identifying all possible variations and word forms that refer to your company. Here's an example of mybrosco.com, whose SEO is handled by our team:
Key queries
We also recommend writing down spelling variations of your corporate email address, URL, physical office location, first and last names of well-known employees, and specify the legal entity information.
Next, we compose a phrase for Metrica using the highlighted words—this will explain what we want to exclude or emphasize. Don't be confused by the unknown symbols described below—enter them as we recommend:
We recommend entering the symbol ! ~ before the beginning of each phrase.
In this blog, we'll explain how to properly set up a brand report in Metrica and understand whether we're attracting new visitors to our germany telemarketing database website or whether we're attracting only those who already know us. Clearly, clicks on branded queries significantly increase conversion, as users are focused on finding a specific brand and then making a purchase. To develop a sound strategy for increasing this type of traffic, it's crucial to properly process branded queries. And by excluding this data from the report, you'll get the most accurate and transparent statistics on all website visits.
Conversely, if you properly create a separate report on brand visits, you will understand how your brand's popularity is growing and how your overall marketing campaign is developing.
Guide to action
First, we need Yandex.Metrica. Open it and see Reports in the left menu, then Sources, and then Search Engines.
Yandex.Metrica
Subscribe to the FireSEO Telegram channel and stay up-to-date with new articles and posts on Telegram.
Next, we'll only include the Yandex search engine, as Google hides more than 99% of the data to protect the privacy of site visitors:
Search Engines - Report
Below you'll see the keywords and phrases your site visitors enter into Yandex Search. To do this, you'll need to set up groupings ->
Grouping
Next, we recommend identifying all possible variations and word forms that refer to your company. Here's an example of mybrosco.com, whose SEO is handled by our team:
Key queries
We also recommend writing down spelling variations of your corporate email address, URL, physical office location, first and last names of well-known employees, and specify the legal entity information.
Next, we compose a phrase for Metrica using the highlighted words—this will explain what we want to exclude or emphasize. Don't be confused by the unknown symbols described below—enter them as we recommend:
We recommend entering the symbol ! ~ before the beginning of each phrase.