By the way! What are the key performance indicators (KPIs) for SEO, you ask?
Posted: Wed Sep 24, 2025 3:18 pm
positions - yes, this can certainly be important, but not always
traffic – there are nuances here too
Leads are actually the most important KPI for SEO, but working with this model is more difficult because it requires a certain infrastructure.
We also recommend reading an article about what crowd marketing is and why crowd links are needed .
Website
What's really important for a website
When a visitor lands on a website, it is extremely important that your resource:
loaded quickly
was adapted for mobile devices
met the user's request and expectations in terms of your proposal (offer) to him
Of course, we've strayed a bit from the general topic, but I couldn't help but mention it. ☺
So, the key indicators for the site:
CPL – cost per lead (determined in conjunction with advertising). Lead = form submission, email, contact form, phone call, etc.
CPO – cost per order (placed)
CR stands for conversion. Where would we canada telemarketing database be without it? Although, in my opinion, its importance is a bit overrated, and it seems like everyone is chasing it. Yes, it's an extremely important metric and should be addressed, but CPL or CPO are more important, although CR certainly influences them.
Final sales
This is the job of your sales department and your CRM. What is the conversion rate of a specific sales manager in your company?
How many total applications result in final sales?
CPS (cost per sale) is the cost of a sale. It is calculated based on advertising costs.
Of course, this metric is influenced by the sales department. But marketing should analyze this metric to understand, for example, which products ultimately sell best for the company. Are there cases where there are a lot of requests, but few final sales? This is what needs to be tracked by forwarding data from the CRM to analytics.
Naturally, a business owner must understand these indicators, and marketing must work specifically to improve the above indicators.
traffic – there are nuances here too
Leads are actually the most important KPI for SEO, but working with this model is more difficult because it requires a certain infrastructure.
We also recommend reading an article about what crowd marketing is and why crowd links are needed .
Website
What's really important for a website
When a visitor lands on a website, it is extremely important that your resource:
loaded quickly
was adapted for mobile devices
met the user's request and expectations in terms of your proposal (offer) to him
Of course, we've strayed a bit from the general topic, but I couldn't help but mention it. ☺
So, the key indicators for the site:
CPL – cost per lead (determined in conjunction with advertising). Lead = form submission, email, contact form, phone call, etc.
CPO – cost per order (placed)
CR stands for conversion. Where would we canada telemarketing database be without it? Although, in my opinion, its importance is a bit overrated, and it seems like everyone is chasing it. Yes, it's an extremely important metric and should be addressed, but CPL or CPO are more important, although CR certainly influences them.
Final sales
This is the job of your sales department and your CRM. What is the conversion rate of a specific sales manager in your company?
How many total applications result in final sales?
CPS (cost per sale) is the cost of a sale. It is calculated based on advertising costs.
Of course, this metric is influenced by the sales department. But marketing should analyze this metric to understand, for example, which products ultimately sell best for the company. Are there cases where there are a lot of requests, but few final sales? This is what needs to be tracked by forwarding data from the CRM to analytics.
Naturally, a business owner must understand these indicators, and marketing must work specifically to improve the above indicators.