What is CPL?
Posted: Wed Sep 24, 2025 3:18 pm
CPL is one of the most important metrics for evaluating the effectiveness of advertising campaigns for businesses in the service sector and the sale of expensive goods.
CPL
CPL (Cost per Lead) is the cost of a useful action on a website that resulted in the acquisition of a visitor's contact information: email, phone number, link to a social media profile, messenger, etc.
This information can be obtained through a phone call, a callback request , a form submission, an application, or a catalog download. Here are a couple of examples: requesting a callback on our client's website:
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Subscribe to the FireSEO Telegram channel and stay up-to-date with new articles and posts on Telegram.
Or request for service:
Application via the website
CPL, along with CPA, is a key metric for evaluating brazil telemarketing database the effectiveness of advertising campaigns. However, the CPL model isn't suitable for all types of businesses. For example, for an online store, the CPL model won't be as important as for a consulting service. In other words, CPL is primarily important for service-based businesses—those that require visitors' contact information to sell the service. CPL is also suitable for businesses selling luxury goods (cars) or real estate.
To calculate how much we spend on obtaining this data, we'll set up goals in Yandex.Metrica or Google Analytics. Without analytics, we won't be able to obtain any cost data. We'll also be sure to set up call data transfer to analytics systems, as without call data, we won't have a complete picture.
Let's give an example of goals:
Goals in Yandex.Metrica
After setting the goal, we can calculate the cost of attracting a lead using this formula:
CPL
CPL (Cost per Lead) is the cost of a useful action on a website that resulted in the acquisition of a visitor's contact information: email, phone number, link to a social media profile, messenger, etc.
This information can be obtained through a phone call, a callback request , a form submission, an application, or a catalog download. Here are a couple of examples: requesting a callback on our client's website:
Feedback form
Subscribe to the FireSEO Telegram channel and stay up-to-date with new articles and posts on Telegram.
Or request for service:
Application via the website
CPL, along with CPA, is a key metric for evaluating brazil telemarketing database the effectiveness of advertising campaigns. However, the CPL model isn't suitable for all types of businesses. For example, for an online store, the CPL model won't be as important as for a consulting service. In other words, CPL is primarily important for service-based businesses—those that require visitors' contact information to sell the service. CPL is also suitable for businesses selling luxury goods (cars) or real estate.
To calculate how much we spend on obtaining this data, we'll set up goals in Yandex.Metrica or Google Analytics. Without analytics, we won't be able to obtain any cost data. We'll also be sure to set up call data transfer to analytics systems, as without call data, we won't have a complete picture.
Let's give an example of goals:
Goals in Yandex.Metrica
After setting the goal, we can calculate the cost of attracting a lead using this formula: