Leverage the opportunity to showcase your brand
Posted: Sat Dec 07, 2024 3:40 am
The advantages of a double opt-in
1. Acquire more qualified contacts
Using a double opt-in guarantees that your list has only valid email addresses. This is because in order to be added to the contact list, new subscribers have to click “confirm” in an confirmation email. This prevents issues related to typos in the signup form or users submitting email addresses that don’t belong to them.
Additionally, if you have contacts that sign up but are only vaguely interested in your content, they might not be willing to confirm their subscription. In the long run, contacts like this won’t do you any favors. Instead, you’ll spend time and energy trying to re-engage someone who was never really interested in your business nor your email campaigns.
So even if you miss out on a subscriber or two, just remind yourself: they probably weren’t qualified in the first place.
2. Avoid any potential issues with the GDPR
Having a GDPR-compliant opt-in process means being able to show proof of consent for every contact in your database.
While this doesn’t mean that a double opt-in lebanon telephone number data is required by the GDPR, it can be helpful for showing easy proof that the contact opted-in by clicking to verify their email address. It’s also helpful to have the extra level of protection from someone submitting the email address of someone else without their knowledge.
3. Create stronger relationships with new contacts from the very start
With a single opt-in process, your first interaction with new subscribers is when you send your first regular email campaign or newsletter.
Double opt-ins, on the other hand, require you to send an initial transactional email to allow subscribers to verify their contact information. Why not turn this into a welcome email too?
in the email design, introduce your business, and include a nice message welcoming new subscribers. This provides a more personalized experience for the subscriber because they get to know a little bit more about you before receiving one of your regular email campaigns.
4. Improve your email deliverability
In addition to the benefits mentioned above, a double opt-in process will inherently help improve your email deliverability.
How so? Double opt-ins make sure you don’t add any fake email addresses to your contact list. This way, you’re unlikely to get any hard bounces in your email campaigns. (Hard bounces due to sending to spam traps and fake email addresses are what hurt your sender reputation.)
Double opt-in also ensures that your subscribers really want to receive your emails by adding the extra step to the signup process. That means that they’ll be more likely to engage with your emails and less likely to unsubscribe or react with spam complaints. Both of those things also help to ensure reliable deliverability.
Psst! A bonus tip for boosting your deliverability is asking your new subscribers to add your email address to their contact list. That way, their email provider's (e.g. Google Mail) anti-spam filters won’t flag your content.
1. Acquire more qualified contacts
Using a double opt-in guarantees that your list has only valid email addresses. This is because in order to be added to the contact list, new subscribers have to click “confirm” in an confirmation email. This prevents issues related to typos in the signup form or users submitting email addresses that don’t belong to them.
Additionally, if you have contacts that sign up but are only vaguely interested in your content, they might not be willing to confirm their subscription. In the long run, contacts like this won’t do you any favors. Instead, you’ll spend time and energy trying to re-engage someone who was never really interested in your business nor your email campaigns.
So even if you miss out on a subscriber or two, just remind yourself: they probably weren’t qualified in the first place.
2. Avoid any potential issues with the GDPR
Having a GDPR-compliant opt-in process means being able to show proof of consent for every contact in your database.
While this doesn’t mean that a double opt-in lebanon telephone number data is required by the GDPR, it can be helpful for showing easy proof that the contact opted-in by clicking to verify their email address. It’s also helpful to have the extra level of protection from someone submitting the email address of someone else without their knowledge.
3. Create stronger relationships with new contacts from the very start
With a single opt-in process, your first interaction with new subscribers is when you send your first regular email campaign or newsletter.
Double opt-ins, on the other hand, require you to send an initial transactional email to allow subscribers to verify their contact information. Why not turn this into a welcome email too?
in the email design, introduce your business, and include a nice message welcoming new subscribers. This provides a more personalized experience for the subscriber because they get to know a little bit more about you before receiving one of your regular email campaigns.
4. Improve your email deliverability
In addition to the benefits mentioned above, a double opt-in process will inherently help improve your email deliverability.
How so? Double opt-ins make sure you don’t add any fake email addresses to your contact list. This way, you’re unlikely to get any hard bounces in your email campaigns. (Hard bounces due to sending to spam traps and fake email addresses are what hurt your sender reputation.)
Double opt-in also ensures that your subscribers really want to receive your emails by adding the extra step to the signup process. That means that they’ll be more likely to engage with your emails and less likely to unsubscribe or react with spam complaints. Both of those things also help to ensure reliable deliverability.
Psst! A bonus tip for boosting your deliverability is asking your new subscribers to add your email address to their contact list. That way, their email provider's (e.g. Google Mail) anti-spam filters won’t flag your content.