themselves do not publish content: we, the users, do that. The social media companies try to make sharing and consuming content as fun and easy as possible. They offer all kinds of forms and possibilities for this, each in their own way. In the book, Elja goes through a number of more and less known possibilities.
Human to human
In addition to presenting and organizing content, social media fulfill a second important task: organizing country email list human contact. The most frequently asked question Elja gets is: how do I get more followers? Yet that is not the most important question. It is not about more, but about relevant followers. Show a human face, also as a company. Human to human actually covers the core of social media.
In addition, not everyone knows how to reach their current followers well, so growing your reach is also a challenge. You can achieve this growth in 2 ways: actively (by pointing to your channels or content) and passively (by being easy to find). Both ways - push and pull - can work, as long as you know what you are doing and why.
Social media are called social for a reason. They are a reflection of who we are as people. It is all the more strange that companies do it so differently on social media. We are quite willing to follow them and come to their party. But who wants to be at a party where the host is constantly talking about himself, without paying attention to his guests?
