What is Structured Data (Schema Markup)?

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In digital marketing and SEO (Search Engine Optimization), structured data or schema markup is a set of markup formats that provide a better understanding of the content on web pages. This markup provides search engines with additional information about the content, helping to create richer and more informative appearances in search results. So what exactly is structured data and why is it important?

Definition of Structured Data
Structured data is the benin phone number data organization of information on a web page in a specific format. This data is created to help search engines understand the content of the page and provide better service to users. Structured data is based on a structuring standard called Schema.org, and this standard is supported by major search engines such as Google, Bing, Yahoo, and Yandex.

Schema markup is typically implemented in formats such as JSON-LD, Microdata, or RDFa. JSON-LD is the most widely used format today and is relatively easy to integrate into the HTML content of the page.

The Importance of Structured Data
There are many advantages to using structured data:

Structured data helps search engines better understand your content. This helps create richer snippets in search results (for example, star ratings, product prices, or event dates). More prominent appearances can increase click-through rates.

When users see more information in search results, they are more likely to find the content they are looking for. For example, structured data that includes a restaurant’s menu, hours of operation, or user reviews provides quick information to potential customers.

With the proliferation of voice search and smart assistants, the importance of structured data has increased. When users make queries by voice, search engines can use this structured data to provide more accurate and faster results.

For local businesses, using structured data ensures that information such as the business’s address, phone number, and hours of operation are clearly presented, helping them stand out in local search results.