Key Metrics You Should Focus on in Your Growth Strategy Now

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If you’re reading this, you’ve probably heard of growth metrics. But maybe you’re not entirely sure what they are or what they do. Maybe you work with a digital marketing agency and aren’t sure which metrics reflect growth for you. If so, please continue reading this article carefully.

First of all, I should point out that job function email database growth metrics help you evaluate not only your marketing strategy but also the overall performance of your business. These metrics are directly related to your company’s profitability. But let’s be a little more specific.

What Are Growth Metrics and Why Are They Important?
KPIs and metrics are essential to all areas of digital marketing. For example, email marketing has its own metrics, such as open rate and bounce rate. SEO also has its own metrics, such as domain rating and organic traffic growth. Influencer marketing metrics include metrics such as impressions and engagement rate, which will determine the effectiveness of your campaigns when collaborating with influencers.

The same goes for growth marketing (Growth Hacking). If you haven’t heard of it before or don’t know exactly what it is, let’s shed some light on Growth Marketing (Growth Hacking).

What is Growth Hacking?
Growth Marketing (Growth Hacking) is a type of marketing strategy created specifically for start-ups and newly established companies. Its main goal is to grow as quickly and efficiently as possible. This strategy uses traditional marketing techniques as well as creative and low-cost solutions that help products and services gain market share quickly. In addition, a variety of channels and tools are used to achieve growth goals.

The metrics used for growth marketing are critical to measuring and scaling the efficiency of the business. These metrics include:

Campaigns that provide the highest return on investment
Lifetime value of customers
Monthly income that recurs every month
Chances of success in case of expansion of the business
Channels that bring maximum sales

Now that we have agreed on why growth metrics are important for your business, let's take a closer look at each of these metrics:

1. Activation Rate
Activation rate measures the total number of new users who take a predetermined action over a certain period of time. This metric is extremely valuable for understanding how much users engage with a product or service. This metric is especially important for digital products and applications.