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Posted: Sun May 18, 2025 10:19 am
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WhatsApp vs SMS for Notifications, Sales, Support and Marketing
SMS has traditionally been used for notifications and marketing. WhatsApp, on the other hand, has slowly established itself as a strong option for all use cases in countries where the app is popular.
In this section, we’ll break down the usefulness of both channels for list of nigeria whatsapp phone numbers notifications, sales, support and marketing.
Notifications
WhatsApp is generally considered better than SMS for sending notifications such as one-time passwords (OTPs). This is because WhatsApp provides end-to-end encryption for all messages, which ensures that they cannot be intercepted or read by anyone other than the intended recipient.
To send OTPs via WhatsApp, businesses must use the authentication message template. This template can be used for account verification, recovery and integrity challenges.
SMS, on the other hand, is more vulnerable to interception and can be subject to SMS phishing attacks, where attackers try to trick users into providing their OTP or other sensitive information.
Book a Demo
Start Free Trial
WhatsApp vs SMS for Notifications, Sales, Support and Marketing
SMS has traditionally been used for notifications and marketing. WhatsApp, on the other hand, has slowly established itself as a strong option for all use cases in countries where the app is popular.
In this section, we’ll break down the usefulness of both channels for list of nigeria whatsapp phone numbers notifications, sales, support and marketing.
Notifications
WhatsApp is generally considered better than SMS for sending notifications such as one-time passwords (OTPs). This is because WhatsApp provides end-to-end encryption for all messages, which ensures that they cannot be intercepted or read by anyone other than the intended recipient.
To send OTPs via WhatsApp, businesses must use the authentication message template. This template can be used for account verification, recovery and integrity challenges.
SMS, on the other hand, is more vulnerable to interception and can be subject to SMS phishing attacks, where attackers try to trick users into providing their OTP or other sensitive information.