Definition: Subscribers regularly open and click on your SMS messages, and perhaps even reply to them.
Why it converts: Active engagement indicates ongoing interest. These are your most valuable contacts who are likely to respond to future calls to action.
Indicator: Consistently high open rates (above 90%) and click-through rates (well above email averages) for your campaigns.
Granularly Segmented:
Definition: The list is broken down into numerous smaller, specific south africa phone number list groups based on demographics, purchase history, Browse behavior, expressed preferences, and customer lifecycle stage.
Why it converts: Enables hyper-personalization. Messages are tailored to the specific needs and interests of each segment, making them highly relevant and compelling, thus driving higher conversion rates for targeted offers.
Indicator: Significantly higher conversion rates for segmented campaigns compared to general broadcasts.
Clean & Regularly Maintained:
Definition: Invalid, inactive, or opted-out numbers are promptly removed. Duplicates are eliminated.
Why it converts: Prevents sending messages to dead ends, which wastes budget and harms sender reputation. Ensures your engagement metrics are accurate, as they reflect genuine human interaction.
Indicator: Very low hard bounce rates, stable or decreasing opt-out rates over time (excluding initial attrition from disengaged users).
