Craft a Re-engagement Strategy with Clear Value:
Posted: Sat May 24, 2025 9:23 am
A cold lead won't respond to a generic "Buy Now!" message. You need to offer a compelling reason for them to re-engage.
Exclusive Incentives: The most common and effective. Offer a significant discount, a special freebie, or a unique bundle unavailable elsewhere. "We miss you! Here's 20% off your next purchase exclusively for you. Shop now: [Link]"
Valuable Content: Share a piece of valuable, evergreen content related to their initial interest (e.g., a relevant blog post, a quick tip video). "Still interested in [Topic]? Check out our latest guide: [Link]"
"We Miss You" Message: Acknowledge their inactivity in a friendly, non-blaming south africa phone number list tone. "It's been a while, [Name]! Just wanted to share our latest update on [Relevant Topic]. Hope you're well!"
Preference Update: Ask if they still want to receive messages, allowing them to confirm interest or opt-out gracefully. "Want to keep getting our updates? Reply YES to stay subscribed. Otherwise, text STOP." This helps clean your list too.
3. Choose the Right Timing and Frequency:
Timing: Don't send immediately after defining them as "cold." Allow a reasonable period of inactivity. Start with a single, compelling message.
Frequency: Re-engagement campaigns should be infrequent and strategic. Avoid bombarding cold leads; a few well-timed messages are more effective than many.
Test: A/B test different send times and intervals to see what yields the best response for your audience.
Exclusive Incentives: The most common and effective. Offer a significant discount, a special freebie, or a unique bundle unavailable elsewhere. "We miss you! Here's 20% off your next purchase exclusively for you. Shop now: [Link]"
Valuable Content: Share a piece of valuable, evergreen content related to their initial interest (e.g., a relevant blog post, a quick tip video). "Still interested in [Topic]? Check out our latest guide: [Link]"
"We Miss You" Message: Acknowledge their inactivity in a friendly, non-blaming south africa phone number list tone. "It's been a while, [Name]! Just wanted to share our latest update on [Relevant Topic]. Hope you're well!"
Preference Update: Ask if they still want to receive messages, allowing them to confirm interest or opt-out gracefully. "Want to keep getting our updates? Reply YES to stay subscribed. Otherwise, text STOP." This helps clean your list too.
3. Choose the Right Timing and Frequency:
Timing: Don't send immediately after defining them as "cold." Allow a reasonable period of inactivity. Start with a single, compelling message.
Frequency: Re-engagement campaigns should be infrequent and strategic. Avoid bombarding cold leads; a few well-timed messages are more effective than many.
Test: A/B test different send times and intervals to see what yields the best response for your audience.