Strategy: Capture engaged customers directly at the point of sale.
Method:
POS Integration: Integrate SMS opt-in into your POS system, offering an immediate discount for signing up.
QR Codes: Place eye-catching QR codes on receipts, signage, flyers, or product packaging that lead to your SMS opt-in page.
Tablets/Sign-up Sheets: Have a dedicated tablet or physical sign-up sheet available for customers to provide their number.
"Text to Join" Keywords for Offline Media:
Strategy: Bridge your offline marketing with digital lead capture.
Method: Display a clear call to action on print ads, billboards, radio south africa phone number list spots, or TV commercials: "Text [KEYWORD] to [SHORT CODE] for [Benefit]!"
Key: The keyword can also help segment initial interest (e.g., "Text SALE" vs. "Text NEWS").
Run Contests and Giveaways (with explicit consent):
Strategy: Highly effective for rapid list growth due to the immediate value exchange.
Method: Require a phone number for contest entry, but always have a separate, unchecked box for marketing SMS opt-in. Do not bundle entry with marketing consent.
Key: Ensures compliance and gathers leads who are genuinely interested in your offerings.
Leverage Loyalty Programs:
Strategy: Integrate SMS opt-in seamlessly into your loyalty program enrollment process.
Method: Offer bonus points or exclusive loyalty perks for members who opt into SMS communications.
Key: Capitalizes on existing customer loyalty and provides a direct channel for loyalty updates.
