Beyond Scheduled Blasts: Hyper-personalization thrives on automation triggered by specific, real-time events.
Examples:
Abandoned Browse: If a customer views a specific product page three times in a week but doesn't add to cart, send an SMS: "Still thinking about the [Product Name]? Here are some reviews from other happy customers: [Link]"
Post-Purchase Upsell/Cross-sell: After buying a coffee machine, send a text two weeks later: "Enjoying your new [Coffee Machine]? Stock up on our signature [Coffee Pods] and get 15% off today! [Link]"
Replenishment Reminders: For consumable products: "Looks like you're running low on [Product X]. Reorder now and get free shipping! [Link]"
Birthday/Anniversary: "Happy Birthday, [Name]! Here's a south africa phone number list special gift from us: 25% off anything in store or online! [Link]"
Loyalty Tier Upgrade: "Congratulations, [Name]! You've reached VIP status! Enjoy [new perk]. Learn more: [Link]"
Benefit: Messages are incredibly relevant because they respond directly to the individual's recent actions or milestones.Dynamic Content and Personalization Tokens:
Beyond [NAME]: While using a customer's name is basic personalization, dynamic content allows for inserting specific product names, order details, loyalty points, or even recommending relevant content.
Application: "Hi [Name], your order for [Product Name] is confirmed! Track here: [Link]" or "Based on your interest in [Product Category], check out our new arrivals: [Link]"
Benefit: Makes each message feel uniquely crafted for the recipient.
