Develop Granular Segmentation Strategies:
Posted: Sat May 24, 2025 10:23 am
Leverage CRM Data: Your CRM is the backbone. Segment your phone list based on:
Lead Score: Prioritize calls to high-scoring leads.
Past Interactions: Leads who downloaded a specific whitepaper, attended a webinar, or visited key product pages.
Purchase History: Customers who recently bought a product (for upsells/cross-sells or feedback).
Demographics: Industry, company size, job title (for B2B).
Lifecycle Stage: New leads, active customers, churned customers (for win-back).
Geographic Location: For local promotions or events.
Survey Responses: Call customers who expressed interest in a particular service or concern.
Benefit: Ensures your agents speak to the right people with the right message.
Craft Compelling Call Scripts (Flexible, Not Rigid):
Personalization: Start with personalization. Agents should have south africa phone number list the contact's name, company (B2B), and relevant context from the segment.
Opening Hook: Immediately state the reason for the call and why it's relevant to them (based on their segment). "Hi [Name], I'm calling because you recently downloaded our guide on [Topic], and I wanted to see if you had any questions..."
Value Proposition: Clearly articulate the benefit of continuing the conversation.
Discovery Questions: Equip agents with questions to uncover specific needs.
Objection Handling: Provide prepared responses for common objections, allowing for natural conversation.
Clear CTA: What's the next step? (e.g., schedule a demo, send more information, close the sale).
Note: Scripts are guides, not rigid mandates. Agents should be trained to listen and adapt.
Lead Score: Prioritize calls to high-scoring leads.
Past Interactions: Leads who downloaded a specific whitepaper, attended a webinar, or visited key product pages.
Purchase History: Customers who recently bought a product (for upsells/cross-sells or feedback).
Demographics: Industry, company size, job title (for B2B).
Lifecycle Stage: New leads, active customers, churned customers (for win-back).
Geographic Location: For local promotions or events.
Survey Responses: Call customers who expressed interest in a particular service or concern.
Benefit: Ensures your agents speak to the right people with the right message.
Craft Compelling Call Scripts (Flexible, Not Rigid):
Personalization: Start with personalization. Agents should have south africa phone number list the contact's name, company (B2B), and relevant context from the segment.
Opening Hook: Immediately state the reason for the call and why it's relevant to them (based on their segment). "Hi [Name], I'm calling because you recently downloaded our guide on [Topic], and I wanted to see if you had any questions..."
Value Proposition: Clearly articulate the benefit of continuing the conversation.
Discovery Questions: Equip agents with questions to uncover specific needs.
Objection Handling: Provide prepared responses for common objections, allowing for natural conversation.
Clear CTA: What's the next step? (e.g., schedule a demo, send more information, close the sale).
Note: Scripts are guides, not rigid mandates. Agents should be trained to listen and adapt.