What it is: The percentage of recipients who sent a reply to your SMS message (e.g., confirming, asking a question, providing feedback).
Calculation: (Number of unique replies / Number of delivered messages) * 100
Why it's Crucial: Indicates active engagement and interest, especially in conversational SMS or customer service flows.
Action: Encourage replies where appropriate (e.g., "Reply Y to confirm"). Analyze reply content for insights into customer needs.
Revenue Generated (by SMS Campaign):
What it is: The total revenue directly attributed to your SMS campaigns.
Why it's Crucial: Directly demonstrates the financial impact and ROI south africa phone number list of your SMS efforts. Requires proper tracking of conversions back to the SMS channel.
Action: Use UTM parameters in your SMS links to track revenue accurately in your analytics platform.
List Growth Rate:
What it is: The rate at which your phone list is growing over a specific period.
Calculation: ((New subscribers - Opt-outs) / Total subscribers at beginning of period) * 100
Why it's Crucial: Ensures your list is healthy and expanding, indicating effective opt-in strategies.
Action: Continuously refine your opt-in methods and promotions to maintain a positive growth rate.
By diligently tracking and interpreting these SMS list engagement metrics, businesses can gain actionable insights, refine their mobile marketing strategies, and continuously improve their campaigns for maximum impact and ROI.
