Filter: Customers with items left in their cart for over X hours.
Message: "Your cart is waiting! Complete your order for [Item Name] now: [Link]"
Response Goal: Cart completion.
Past SMS Engagement:
Filter: Subscribers who clicked a link in a previous SMS campaign within the last 7 days.
Message: Send a follow-up related to the clicked link, or a next-step offer.
Response Goal: Continued south africa phone number list engagement, deeper funnel progression.
Utilize Demographic & Geographic Filters (for Hyper-Local Relevance):
Age/Gender/Inferred Income:
Filter: Women aged 25-35 living in high-income zip codes.
Message: Promote luxury fashion items or premium services relevant to that demographic.
Response Goal: Purchase.
Proximity to Physical Location:
Filter: Subscribers within a 5-mile radius of a new store opening or a special in-store event.
Message: "Grand Opening! Get 20% off at our new [City] store today! [Address]"
Response Goal: Store visit, purchase.
Local Weather Conditions (if relevant):
Filter: Subscribers in areas experiencing heavy rain.
Message (for a coffee shop): "Rainy day blues? Cozy up with a free coffee refill at [Location] today!"
Response Goal: Store visit.
