Multi-Channel Drip Campaigns & Nurturing:
Posted: Sat May 24, 2025 10:48 am
Concept: Design automated workflows that combine both email and SMS messages based on user behavior or lifecycle stage.
Examples:
Abandoned Cart:
Email 1 (Immediate): Full abandoned cart reminder with product images.
SMS 1 (1 hour later, if no action): Short, urgent reminder: "Still interested in your cart? It's waiting for you! [Link]"
Email 2 (24 hours later): Offer a small incentive (e.g., free shipping).
SMS 2 (48 hours later, if no action): to VIPs: "Your items are almost gone! Here's 5% off to complete your order: [Link]"
Welcome Series:
Email 1 (Immediate): Detailed welcome, brand south africa phone number list story, browse popular categories.
SMS 1 (Immediate): Deliver discount code, quick link to shop.
Email 2 (Day 3): Product recommendations based on stated preferences.
SMS 2 (Day 5): Reminder of welcome offer, highlight a specific benefit.
Benefit: Ensures consistent messaging, reinforces calls-to-action, and maximizes the chance of engagement by hitting customers on their preferred channel at the right time.
Event Reminders & Announcements:
Email: Send detailed event invitations, agendas, and speaker bios.
SMS: Send concise, urgent reminders closer to the event time ("Your webinar starts in 15 mins! Join now: [Link]").
Benefit: Significantly boosts attendance rates for webinars, online courses, sales events, etc.
Examples:
Abandoned Cart:
Email 1 (Immediate): Full abandoned cart reminder with product images.
SMS 1 (1 hour later, if no action): Short, urgent reminder: "Still interested in your cart? It's waiting for you! [Link]"
Email 2 (24 hours later): Offer a small incentive (e.g., free shipping).
SMS 2 (48 hours later, if no action): to VIPs: "Your items are almost gone! Here's 5% off to complete your order: [Link]"
Welcome Series:
Email 1 (Immediate): Detailed welcome, brand south africa phone number list story, browse popular categories.
SMS 1 (Immediate): Deliver discount code, quick link to shop.
Email 2 (Day 3): Product recommendations based on stated preferences.
SMS 2 (Day 5): Reminder of welcome offer, highlight a specific benefit.
Benefit: Ensures consistent messaging, reinforces calls-to-action, and maximizes the chance of engagement by hitting customers on their preferred channel at the right time.
Event Reminders & Announcements:
Email: Send detailed event invitations, agendas, and speaker bios.
SMS: Send concise, urgent reminders closer to the event time ("Your webinar starts in 15 mins! Join now: [Link]").
Benefit: Significantly boosts attendance rates for webinars, online courses, sales events, etc.