Abandoned Cart Segment: Customers with items in their cart for X hours. Message: Urgent reminder, small incentive.
Product/Category Viewers: Users who viewed a specific product/category multiple times but didn't buy. Message: Related product recommendations, customer reviews of that product.
Frequent Browsers, No Purchase: Message: General discount, survey to understand hesitation.
Email Engagement:
Email Engaged, SMS Inactive: Subscribers who open emails but south africa phone number list don't click SMS. Message: Try a different SMS offer, or ask for preference update.
SMS Engaged, Email Inactive: Message: Offer SMS as primary channel.
Lifecycle Stage Segmentation:
Concept: Grouping subscribers based on where they are in their customer journey with your brand.
Techniques:
New Subscribers/Leads: Message: Welcome series, brand introduction, initial offer.
Active Customers: Message: Loyalty program updates, replenishment reminders, cross-sell offers.
At-Risk/Churned Customers: Message: Win-back campaigns, re-engagement offers, feedback surveys.
VIP/Loyal Customers: Message: Exclusive perks, early access, personalized thank yous.
