Selecting negative keywords for Yandex.Direct and Google Ads from Yandex.Metrica and Google Analytics

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A huge number of articles have been written about negative keywords in contextual advertising. For those who have forgotten, negative keywords are words that prevent your ad from being displayed to users. Collecting negative keywords is essential to ensure your offer is seen only by your target audience, not just anyone. As greece telemarketing database an example, let's look at the advertising campaigns of a client organizing catering in Moscow. Our audience consists of individual organizations or advertising agencies that host large-scale events and want to organize off-site catering, banquets, and buffets.

We also recommend reading the article about what a lead is in CRM and why it is needed .
This way, your ads will be seen by people who search for phrases like "off-site banquet organization," "order catering in Moscow," and so on. The negative keywords here will be:

rent premises for catering

But today we'll talk about how to manage negative keywords using Yandex.Metrica and Google Analytics after your advertising campaigns have launched.

Let's start with Yandex.Metrica.

To analyze negative keywords using this method, you must have a Yandex.Metrica counter installed on your website.

Go to Metrica, select the period and generate the report:

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Select a grouping:



Remove everything except “Yandex.Direct Campaigns and Search Phrase (Direct)”:



We review all the queries that visitors entered before clicking on your ad and write out words from phrases that you are not willing to pay for:

Requests



After reviewing and analyzing the queries, we add them to our advertising campaign.

In Google Analytics, everything is the same, only the report is slightly different.