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The social and economic crisis caused by COVID-19 has uae whatsapp mobile phone number list shaken the market and affected a large number of organizations.
As Xavier Marcet indicated a few weeks ago in a webinar on business management, in times of crisis the impact may be especially critical in those organizations that do not have solid business leadership capable of guiding not only their business purpose and vision, but also of generating commitment and collaboration dynamics that are agile enough to articulate creative responses to a situation as complex as the current one.
Xavier M. recalled a quote from Peter D. Drucker who, in the 1980s, regarding the 1973 oil crisis, indicated that those organizations that are able to quickly read the new reality and accept the new conditions that their business faces will be in the best position to emerge from the crisis in which they find themselves immersed.
People: Activating the necessary measures to ensure the health and safety of the people who are part of the organization
The Treasury: Having the necessary financial resources to deal with an exceptional situation with high uncertainty.
The Customer: The market is no longer what it was in the months before the pandemic, and all assumptions about customers and the sales cycle are beginning to shake.
Let's focus on this last point: The customer and the business model of a B2B company.
Given that today's world is no longer the same as it was 60 days ago, and will likely continue to "mutate" in the coming months, it is more necessary than ever to reflect on how the market is changing and how a B2B business must adapt to survive.
