And rightly so.
Strategy without execution is a waste of time. But execution without ghana whatsapp number data 5 million strategy is absurd because you lose time, money, effort, and even credibility.
At Open Digital we believe in strategy. We’ve seen what happens when sales teams move forward without a clear plan. In short, it’s chaos.
A sales strategy, a market strategy or a business strategy must embody the following aspects:
Have clear priorities so that everyone understands them
Knowing the results and being able to measure them
Have clear guidelines that everyone can follow
Manage objectives in a clear way so that everyone follows the same path.
Without a strategy, sales teams and leaders make decisions based on what is best at that moment. Not because they are selfish or short-sighted, but because they don't know the bigger picture.
The best analogy we can think of is that of a ship. Imagine a captain shouting “Go,” but without the crew knowing the sailing plan.
How would they know where to head? How to trim their sails? Or even how to stay out of harm's way?
A strong team works most effectively when it is well guided, with clear instructions telling it where to go. If any of those elements are missing, then we are facing a potential shipwreck.
Your sales team may not need to know how to shorten sails, but they do need to know the following:
A clear profile of your ideal client
A SWOT analysis
A clear market strategy
Clear revenue goals
Positioning
Plan of action
Roadmap
Too often, sales strategies start with a number based on investor demands, new product development, operational capacity, or some other factor that has absolutely nothing to do with business actions.
That growth expectation is divided among regions and representatives in an evenly matched, arbitrary manner or based on an often unfounded belief about which markets or representatives can support most of the growth.
Unfortunately, these poorly planned strategies often result in decreased team morale, increased burnout, and ultimately, poor business results.
Whatever the orders from above (management or the owner), they must be converted into a sales strategy that can support the desired growth.
The secret to sustained growth is creating a powerful sales strategy to support it.
…but first things first
Sales strategy – How to create it?
