More than a purchase, a conversational experience
Since consumers and brands started using messaging apps to interact, e-commerce cyprus whatsapp number data 5 million has evolved into what we now know as conversational commerce. Your customer no longer just adds a product to the shopping cart in an online store and pays: now, while the process takes place, you can resolve their queries and actively support them to improve the Customer Experience.
Here, payment gateways are crucial, as they were specifically designed to facilitate online transactions by allowing the use of different payment methods. Without them, online shopping would not be possible, and their evolution is geared towards full integration with messaging channels.
