Nearing the purchase decision, leads may need a final push. Here, offer tailored solutions and/or limited-time incentives like discounts, special offers, or free trial extensions.
Finally, ensure clarity and transparency by clearly outlining payment terms, refund policies, and any other details that could cause last-minute hesitation.
Example of FAQ section on Semrush website
A FAQ section on the pricing page
Remember: the customer journey doesn't end with the oman mobile phone numbers database sale. Account managers or customer success reps will need to provide onboarding and ongoing support. The salesperson needs to ensure a smooth handover, creating a positive customer experience.
Further reading: 6 CRM Best Practices for Marketing & Sales Teams
Outbound sales funnel
The outbound sales funnel focuses on proactive outreach to potential customers. This funnel relies on targeted prospecting, personalized engagement, and persistence from the sales team.
1. Prospect [TOFU]
The outbound sales funnel starts with prospecting. It involves identifying high-value target companies and the individuals within those companies who best match your ideal customer profile (ICP).
In B2B, LinkedIn is a go-to tool for identifying and connecting with prospective customers. B2B sales reps use its search capabilities to pinpoint companies and individuals that closely match their ideal customer profile by factors like job title, company, industry, location, and more.
Looking for ideal customers on LinkedIn with title "innovation manager"
Prospecting on LinkedIn
You may also go a step further and source your LinkedIn prospects’ emails through a tool like Hunter.io or Lusha.
What about B2C? While B2C companies rely on outbound sales less frequently, it remains a good strategy, especially for high-ticket products or services.
B2C sales reps often source potential customers through third-party data providers. Alternatively, you can use audience insights generated through targeted social media ad campaigns.
