When we think of Google Ads, the first thing that comes to mind is websites that appear at the top of search engine results pages. However, there's so much more to Google Ads than that. There's a range of campaign types available, including display, shopping, video, and app ( learn more about Google Ads' advertising offerings ), so businesses can choose the type of advertising they want to target their campaigns with.
Millions of businesses use PPC platforms to increase visibility and drive significant sales. Whether it's the best way or not, Google Ads is one of the most widely used forms of online marketing, making it popular and a great fit for many businesses that use it to introduce their products and services to a genuinely interested audience.
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Business types that should use Google Ads to increase awareness better than other channels
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Business types that should use Google Ads to increase rcs database awareness better than other channels
In many businesses that do Digital Marketing, there are many channels that can easily promote ads. However, Google Ads is another channel used to advertise products and services through search engines and other formats, which will be a pay-per-click (PPC) model, which is SEM search engine marketing . Marketers will let Google Ads be a defensive marketing because it will show ads only to those who are really interested.
Google Ads will display your ads through search engines. The advertiser must specify keywords related to your product or service. It is different from SEO in that it will optimize your website to support searches without having to pay for a click ( SEO to be on the first page )
Remember that the keywords you use in Google Ads should be the ones that are most searched for, so your website can be found more easily. (Learn more about how Google Ads works .)
However, not all businesses can successfully do this type of reactive marketing alone. They may need to use other digital channels such as Facebook to promote, which will be proactive marketing to reach people who are expected to be the target group to create interest. But not all businesses need to do this type of proactive marketing.
Today, Asia Search will introduce what types of businesses should use Google Ads advertising, which will have a positive effect on the business and can increase sales more than other forms of digital marketing.
Education Business
For tutoring institutes or schools that want to promote their ads with details of their teaching programs, such as location, majors, and new courses, Google Ads is suitable because most people who want to continue their studies or seek knowledge by enrolling in various institutions tend to search more through Google.
If you advertise through Facebook, even if you spend the same budget to promote, you may not get customers from advertising through Facebook Ads. But by using Google Ads, you will get customers who are really interested and will click to see the details. And if you provide good information, I believe that there is definitely a chance to create more customers.
Tourism business
I believe that many people who have plans to travel, the first thing they need to do is search for information on Google, which will be beneficial to the tourism business in particular. Companies that organize tours will use this opportunity to introduce their tours, so this type of business will prefer to use Google Ads, which will definitely create better results.
