Adding a story to the spotlight is very simple. The only constraint is that you can only add stories from your archives. You cannot directly add a story to the highlight. It must go through the "classic story" box. So first of all, make sure you have activated the archives. To do this, you must go to Settings > Privacy > Story > Saving and check that the "Save to archive" box is selected. Then, you will be able to find all the stories you have published (once you have activated the archive) in "Archive".
2- Publish your stories
As I told you, you have to post your highlight stories in classic story for them to be archived. Go to your profile or your feed and click on your icon to access the stories then publish the ones you want to keep permanently on your profile.
3- Select your stories
Once your stories are saved in your archives, you will be hong kong whatsapp mobile phone number list able to select the ones you want to use for your featured story . To do this, it's very simple. Just go to your profile and click on the + under your bio. You will see all your archived stories. Select the ones you want and click next.
And yes, a good communication strategy allows you to sell! By communicating in a targeted manner, with the right messages, regularity and consistency, you will not need to do anything. People will come to you . They will order your products or use your services on their own. This is what we call inbound marketing .
Obviously, this doesn't stop you from advertising (you also think about that in your communication strategy) . But thanks to quality content and the trust your persona gives you, you will no longer need to force the purchase. You will reach your turnover objectives naturally!
Defining your communication strategy is an important job but not necessarily easy when you are focused on your business and all the things to do. I know, I am a business leader myself. And believe me, it took me a while to apply my own advice. However, the results have been there since then.
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4- Create your featured story
Finally, you create your highlight. Choose a short (you are only allowed 15 characters) and punchy title . Visitors to your profile should understand at a glance the subject of your featured story. Finish by adding a cover photo that matches your company's graphic charter (it can come from your story archives or your camera roll). I advise you to use a pictogram or an image rather than text. This will be more readable for Internet users. Click on finished and there you have it! You have created a featured story.
