However, selling to people in different countries isn’t as simple as it sounds. SaaS companies looking to serve customers in other countries face a formidable challenge: localization.
Localization refers to the process of adapting one’s buy albania telemarketing data products to meet the needs of a particular locale.
This might include translating a website into another language, but it also refers to understanding and respecting a vast array of local sales tax regulations, currency exchange rates, security and privacy laws, and more.
For chief financial officers (CFOs) steering the financial ship of SaaS companies, the complexities of this global landscape can be daunting. This is where the Merchant of Record (MOR) comes into play.
What is a Merchant of Record (MOR)?
The Merchant of Record is a third-party legal entity acting as a reseller and taking full legal responsibility for the entire transaction process of online transactions made between the end customer and the software companies selling the goods and services.
In addition to acting as a “middle man” between the seller and the end customer, the Merchant of Record service includes the entire payment process, taking care of complex aspects of sales such as invoicing, billing, payment processing, global tax compliance, ensuring adherence to PCI data security standards, and offering payment-related support to your customer base.
By outsourcing these tasks to an MOR, you can devote your time and energy to growing your business and providing top-notch products to your customers, wherever they may be.
