How big is your market?
What target group do you want to reach?
Where are they? — both geographically and online?
How do you want your product to be perceived?
What are your competitors doing?
The answers to these questions will help you list of norway cell phone numbers pick your “battle weapons” from the ones outlined above, a.k.a. marketing tactics that best fit your needs and abilities.
Ecommerce is a huge industry, with countless products, business models, and target groups, making it impossible to pinpoint just one best practice. What works for one seller with a specific product won’t necessarily work for another selling something else to another audience in a different market.
Here are just some universal marketing tips that will help you create and enhance your ecommerce marketing strategy.
1. Define your target audience and market
To be able to find the right voice, messaging, channels and offers, you need to understand your audience first.
2. See what your competitors are doing
Some of it is probably working — there’s no point reinventing the wheel. But look for what can be done better too. This can become your competitive advantage.
3.
Run a brand awareness campaign on Facebook to drive traffic
Do retargeting Facebook ads to convert site visitors
Set up lead generation e.g. email signup forms or website registration
Create an automated email sequence — welcome, information about the brand and products, nurturing to purchase
Work with social media influencers to popularize your brand
Improve SEO on site
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Free plan includes access to all core email features, 300 emails/day, 40+ email templates, signup forms, advanced segmentation, and unlimited contacts.
