Strategy: Don't just send one reminder. A sequence often works best, allowing for a gradual nudge.
Typical Sequence:
Immediate Confirmation (upon booking): "Your appointment with [Company Name] is confirmed for [Date] at [Time]. Find details here: [Link]"
24-48 Hour Reminder: "Reminder: Your appointment with [Company Name] is tomorrow, [Date] at [Time]. Reply C to confirm or R to reschedule/cancel: [Link to reschedule]"
1-2 Hour Reminder: "Your appointment with [Company Name] is in 1 hour south africa phone number list at [Time]. We look forward to seeing you!" (Best for services with high no-show rates or specific time slots like hair salons).
Benefit: Provides ample notice and gently nudges the client without being overly aggressive.
Include Key Information and Actionable CTAs:
Content: Every reminder should include:
Your company name.
Date and time of the appointment.
Location or virtual meeting link (if applicable).
Name of the service provider (if relevant, e.g., "with Dr. Smith").
Clear Call to Action (CTA): Options to confirm, reschedule, or cancel.
Example: "Hi [Name], your dental appointment with Dr. Johnson is Mon, May 27th at 10 AM at 123 Main St. Reply YES to confirm or call us at [Phone Number] to reschedule. Thanks!"
Enable Two-Way Communication (Optional but Recommended):
Method: Allow clients to reply to the SMS to confirm, reschedule, or cancel (e.g., "Reply C to confirm," "Reply R to reschedule").
Benefit: Simplifies the process for the client and provides immediate feedback to your system, allowing you to fill vacated slots more quickly.
