Mechanism: This involves analyzing behavioral patterns and aggregated, anonymized demographic data from your phone list (e.g., common interests, general location trends) to sell insights to third parties. Individual subscriber data is never shared.
Compliance: The strictest privacy laws (like GDPR) have stringent rules about even anonymized data if it can be re-identified. Consult legal counsel. Your privacy policy must disclose such activities.
Example: A retail chain might analyze aggregated, anonymized SMS south africa phone number list click data to identify which product categories are most popular among certain zip codes, then sell this trend data to brands looking to expand.
Risk: Highest risk due to data privacy concerns, even with anonymization. Often requires advanced data science capabilities.
Partnership Programs (Focus on Mutual Value):
Mechanism: This is less about direct monetization per message and more about strategic alliances. You partner with complementary businesses where you both promote each other's offerings to your respective, opted-in lists.
Benefit: Drives new lead acquisition for both parties, leveraging each other's trusted audience. Revenue is indirect (e.g., increased sales from new leads).
