By including long-tail phrases —very specific, few-word queries—you'll cover the entire knowledge base of your main domain. Such content should be linked internally to more general topics to create topic clusters.
longtail
A well-thought-out content strategy is key to building your website's expertise and credibility, and niche topics may be more likely to be cited by AI. Need help with this? Contact us!
Make sure you get mentions online
AI gathers information about you and cook islands cell phone database your services from websites it encounters online. The more frequently your company is mentioned on high-authority websites, the more likely it will perceive you as a potential source for its responses .
What does this mean for you? Include the process of building online mentions in your marketing strategy. You can do this by acquiring paid publications or through outreach – contact industry portals, for example, to see if you can work out a collaboration on an article and secure a mention along with a link to your website. Also, remember to participate in industry events and conferences, and create expert content. If your article offers something new, there's a good chance that others will automatically cite you as a source and build mentions naturally.
Summary
AI has become a rapidly growing channel for brands to connect with potential customers. More and more users are asking ChataGPT not only for tips on how to do things, but also for advice on purchasing both products and services.
Just like with Google, credibility and trustworthiness in AI will also impact your visibility. Sources deemed trustworthy by the AI will appear more frequently in replies and mentions – this may mean they outperform, for example, newer content from sites the AI model determines to be less reliable. Remember our tips and try to implement them as soon as possible!