3- Go deeper from the “buyer persona” to the “typical buyer”
As a next step, it is important to go deeper and advance until reaching a mexico whatsapp mobile phone number list profile of the "typical buyer" based on the ideal client that has already been identified. With this analysis we will be able to understand what problems clients face and what needs they hope to cover with our offer.
Content marketing for B2B companies
And it is at this point that we can generate personalized content and messages. We already know “where” to go, but we need to define the content, the “what” we are going to tell them. Our value proposition must be questioned, not in essence, but by looking for pain points and/or benefits that are capable of attracting our client’s attention and turning their eyes and ears towards us.
And how do we get these messages across? Once again, we have to act with an eye on, if not a direct eye on, the general economic context. Because what we want is to manage as much as possible within the marketing mix (as in B2C), but what the situation requires is a lot of thought to fine-tune which channels to invest in. The whole scenario that B2C marketing presents is very tempting, but reality rules and our marketing budget will surely not increase, so we have to think very carefully about where we invest our money to get the most out of it.
In short, and returning to the title of the article, this new paradigm of the b2b marketing model with the b2c codes can be, and in fact is, very enriching, but our recommendation as consultants is that this exercise is always done starting from a previous phase of reflection and strategic rethinking that takes into account the particularities and specific needs of the b2b client.
