Ecommerce content marketing is an alternative way to promote list of kuwait cell phone numbers your online store. It's cheaper than running ads or working with influencers since it usually relies on SEO and organic social media presence.
Building your content marketing strategy
Decide how you want to give value to your potential customers. What are they interested in? What are the demographics you want to reach? Can you give them important information about your niche? Or can you help them with pain points? Your content should focus on that.
Choose your channels. Where do you want your content to be? On your blog or on a YouTube channel? A separate domain? A podcast platform? Go where your audience is.
Think about how you can execute on your content marketing plan. Will you do it in-house or work with a content marketing agency? If you’re an expert on your product’s niche, can you dedicate time to content creation?
The most popular are:
Written: blog, newsletter, magazine, ebook, how-to guides, book review, list, interview, research report, white paper, press release, opinion piece, product review, social media marketing
Mixed: video, podcast, graph, infographic, image gallery, meme, webinar, demo
You can choose the type of content format to best present your brand. Of course, it depends on the products and the niche. You probably wouldn't use white papers if you sell sneakers, but they might work well for medicinal cosmetics.
You can have a dedicated blog with different formats, or you can spread them out on your various pages. You can also repurpose old content for new channels and in new formats. For example, sharing blog articles in your newsletter.
Start off with just a few that you’re sure you can keep up in terms of content creation, time and people, and expand when you feel you’re ready.
Ecommerce content ideas and strategies
Here are some of the most inspiring content marketing examples.
1. Quizzes
Everybody finds guilty pleasure in talking about themselves. A fun, well-executed quiz could get you tons of traffic. They're easy to create with online quiz tools, and shareable too, so you'll get referrals and social shares as well.
What's more, once they submit their answers, you can use them to tailor your offers and communication to their needs. For example, you can ask about their skin type in order to recommend suitable products and give relevant advice.
