Every month, I take a moment to study my numbers . This helps me take a step back and look at what I have produced over the last 30 days. But more importantly, my statistics allow me to adjust my actions to achieve my goals .
I am not an expert in data analysis. My approach may not be the australia whatsapp mobile phone number list most appropriate, but it works well for me. And since I get so many questions about this every month, I thought it was time to talk about it.
Define your goals
Before analyzing the statistics of your content strategy, it is important to define your objectives. Yes, at each stage of your business, choosing your objectives is the first thing to do. What do you want! Without objectives, there is no guideline and therefore no need to study your figures.
Understanding your data is meaningless if it is not linked to the needs of your business . Your goal is to draw conclusions in order to adapt your actions. You can only do this if you have a little idea of what you are trying to achieve.
If you follow me on social media or backstage, you know that I don't pay much attention to statistics. Numbers don't define who I am ( we'll talk about that at the end of the article ). My goals are relatively simple: produce content that is useful to my audience and observe a constant evolution of my visibility.
In other words, continue to grow my community and foster exchanges with the people who follow me. Nothing revolutionary, right? I don't really set myself any quantified goals in terms of visibility. Having 5,000 subscribers doesn't really make sense to me ( well okay, I want 10,000 subscribers on Instagram so I can put links in my stories, that's my ultimate goal haha ). It's up to you to determine the goals that are good for you and your business.
