1. 8 Amazing Brand Book PDF Examples to Inspire You
(1) Cisco
The Cisco Brand Book reveals the evolution of the brand by demonstrating its vision, promise, and history, with a focus on Cisco's brand identity system, which includes the brand's logo, colors, typography, and other visual elements. The brand book example sheds light on the application of these design elements in contexts such as presentations, brochures, videos, and trade shows to build brand credibility.
(2) UNICEF
The Brand Book in PDF format introduces the spirit and purpose of UNICEF and outlines the organization's global brand strategy, “For Every Child.” It includes a detailed introduction to the story, brand definition, new brand strategy and principles. In addition to a graphic guide, the Brand Book provides guidance on how to convey the organization's values in fundraising and communications.
(3) Relais & Châteaux
As a global association of hotels and restaurants, Relais & Châteaux has created a brand book that has been strategically designed to promote consistency between corporate and regional offices. It also aims to provide members with a comprehensive understanding of the brand. The sample brand book highlights the evolution of the logo, a key design element that reflects the growth and progression of the brand.
(4) OLD Dominion University
Founded in 1930, OLD Dominion University showcases its brand strategy, brand architecture, visual elements, and photography in a PDF brand book to provide viewers with a deeper insight into the brand. The university uses its logo as its brand motif and introduces its logo in a number of different ways.
(5) Billon Group
“This symbol is similar to DNA.” A sample brand book overseas chinese In australia data created by Billon Group describes the company’s logo in detail, highlighting issues such as color scheme, whitespace requirements, and minimum size, while specifying the appropriate use of each logo while maintaining brand consistency.
(6) IUCN
The organization outlines the brand's vision, mission, culture and values in a sample PDF of a brand book. There are a variety of logo extensions available for members, boards and partners to use. IUCN created a set of simple rules that govern the placement, size and colour of the logo to ensure the brand remains consistent in internal and external communications.
(7) Foursquare
Foursquare is a free app that helps you find places you love. Brand books focus on visual identity elements such as logos, colors, iconography, and typography. A hallmark of brand book examples is their playful and cheerful tone, which reveals the brand's unique style.
(8) Yolla
A simple brand booklet PDF introduces Yolla's logo, colors, and typography. The logo is an important graphic element of the brand and is designed in 3D. There is a main logo and a secondary logo that are customized to suit different cases. Yolla offers a variety of templates for visual elements, suitable for a variety of uses, such as business cards, envelopes, and posters.
(9) Five Guys
Five Guys is a rapidly expanding American fast food restaurant chain. The brand book example focuses primarily on its mission, core values, and story of connecting with customers. By defining its tone and social media strategy, Five Guys wants to align with its team and maintain brand consistency no matter how large the brand becomes.
(10) Asana
Asana's brand book provides an overview of their brand. The founders primarily present the brand's motivation, mission, storytelling, and characteristics. The brand book sample incorporates brand thinking that goes beyond design elements; it serves as a powerful tool to improve brand recall and reinforce brand identity.
