As an incentive, you can treat turkey phone number library the reader by offering a gift, free shipping, discount coupon, sample, or anything else your target audience might enjoy. Celebratory Emails: The celebrations that come with the holidays give everyone a reason to smile. Join in the festivities with a celebratory campaign! You could announce a one-day sale or share historical facts about the holiday itself. Referral Emails: The more people participate, the better the party! A referral program can help spread the word.

You can start with word of mouth by offering something in return. VIP Emails: If you're a strong e-commerce email marketing expert, you'll want to support a loyalty program. According to research by Nielsen, "67% of customers agree that they shop more frequently and spend more at retailers that offer a loyalty program." You can tie this program to exclusive event invitations, sneak peeks, first access to new products, and member-only discounts and surprises.